The Rhyme as Reason Effect

There’s a reason all those old-timey aphorisms rhyme:

Want to convince someone of something? Make up a rhyme. They may think it’s cutesy, but they’ll still believe it more readily than if it were stated plainly. At least until they are asked to think about it a little.

Rhymes are easy to remember because they contain their conclusion in their premise. “Red sky at morning, sailors take warning,” and “birds of the feather, flock together,” and, “leaves of three, let it be,” all provide a guide in the first half of the phrase that lets us remember the last half. A couple of experiments show that they do more than jog our memory. They slip past the guard of our rational mind. We are more likely to believe a message when it’s put in the form of a rhyme.

In other news, Children of Pride is a fun-filled ride! 😉